The growth of Twitter in the past two years is remarkable. Who would have thought that the universe could fit into 140 characters and the online social society would embrace such a questionable approach to communication? While nobody can really give specific answers to these questions, Twitter keeps growing. It’s still adding 10 million unique browsers a month. Twitter has now surpassed Digg, LinkedIn, NYTimes and even Bebo. Those stats do not even take into account those who are tweeting by cell phone. So, where is all this growth headed?

While the future looks very promising for Twitter, it’s battling a big spam issue. It seems like everyone who wants to sell or market is on Twitter. We see these questions asked by our clients often;

* How effective is Twitter?

It can be very effective if used correctly. It’s a very good tool to each consumers and ultimately, your own clients. This helps especially if you are a big company dealing with PR and customer relationship issues. Just have a look at what @comcastcares

has done.

But do not be stuck to marketing or selling on Twitter. The important term is “Communication